Logo Design: Visual Effects

Many times, a designer will have a concept for a logo, such as a bird in flight, but struggle with how to communicate that rather simple idea in a new and dynamic way. Bill Gardner, founder of LogoLounge, has been looking at, tracking, and writing about logo design styles for over thirty years. In this course he will walk members through six different visual effects that will help communicate your ideas more effectively. You’ll learn how transparency can communicate a promise of clarity, how texture and light tell stories, and how three-dimensional shapes make your ideas almost touchable. Incorporate these effects into your designs and turn “nice” logos into ones that capture the hearts and imaginations of clients and their customers.

Topics include:

• Exposing complexity with transparency
• Find synergy in numbers
• Creating the illusion of form
• Applying personality with patterns
• Creating a narrative with light and shadow
• Using optical illusion to intrigue

About the Author

Bill Gardner is president of Gardner Design and the founder of LogoLounge.com.

In addition to founding LogoLounge.com, Bill has produced work for Cessna, Learjet, Thermos, Pepsi, Pizza Hut, Kroger, Hallmark, Cargill, and the Athens 2004 Summer Olympics. His work has been featured in Graphis, Communication Arts, Print, and the Museum of Modern Art, as well as many other national and international design exhibitions. He is also the coauthor of LogoLounge, volumes 1–8, and the LogoLounge Master Library series. Bill lives in Wichita, Kansas.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Intermediate
• Video Duration: 1h 35m
• Instructor: Bill Gardner