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Lost and Founder: A Painfully Honest Field Guide to the Startup World

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Lost and Founder: A Painfully Honest Field Guide to the Startup World

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley “wisdom” leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.

Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world.

It’s not that things went badly for Rand Fishkin; they just weren’t quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he’s one of the world’s leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.

About the Author

Rand Fishkin, aka the Wizard of Moz, is co-founder and former CEO of Moz, host of Whiteboard Friday, co-author of a pair of books on SEO, and co-founder of Inbound.org. This is his first solo book.

Product details

  • Full PDF E-Book Included
  • Good Quality for print
  • Publisher : Portfolio; Illustrated edition (April 24, 2018)
  • Language : English
  • Print Length : 320 pages
  • ISBN-10 : 0735213321
  • ISBN-13 : 978-0735213326

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