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Marketing Communications in Tourism and Hospitality

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Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.

How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge?

Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context.

This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

  • Aids understanding of how marketing practice specifically relates to the business of hospitality and tourism.
  • Provides a clear overview of the underlying theories of communication to help develop skills and contribute to effective marketing.
  • Uses detailed and extensive international case studies, to illustrate the theories and show good practice.

About the Author

Professor Conrad Lashley is Professor of Leisure Retailing at the Centre for Leisure Retailing at the Nottingham Business School. His research interests have largely been concerned with service quality management, and specifically employee empowerment in service delivery. He works closely with several major industry organizations including the British Institute of Innkeeping, J. D. Wetherspoon and McDonald’s Restaurants Limited.

Product details

  • Full PDF E-Book Included
  • Good Quality PDF for Print
  • Print Length : 320 pages
  • ISBN-10 : 0750682779
  • ISBN-13 : 978-0750682770
  • Publisher : Butterworth-Heinemann; 1st Edition (December 26, 2008)
  • Language: : English

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Product Description

Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.

How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge?

Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context.

This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

  • Aids understanding of how marketing practice specifically relates to the business of hospitality and tourism.
  • Provides a clear overview of the underlying theories of communication to help develop skills and contribute to effective marketing.
  • Uses detailed and extensive international case studies, to illustrate the theories and show good practice.

About the Author

Professor Conrad Lashley is Professor of Leisure Retailing at the Centre for Leisure Retailing at the Nottingham Business School. His research interests have largely been concerned with service quality management, and specifically employee empowerment in service delivery. He works closely with several major industry organizations including the British Institute of Innkeeping, J. D. Wetherspoon and McDonald’s Restaurants Limited.

Product details

  • Full PDF E-Book Included
  • Good Quality PDF for Print
  • Print Length : 320 pages
  • ISBN-10 : 0750682779
  • ISBN-13 : 978-0750682770
  • Publisher : Butterworth-Heinemann; 1st Edition (December 26, 2008)
  • Language: : English

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