Marketing on Snapchat

Since its release in 2011, Snapchat has evolved into one of the most popular social messaging apps. But while its filters and amusing use of augmented reality can make for a fun way to connect with friends, many businesses are now using it to reach their customers. In this course, get acquainted with Snapchat and its creative tools, and learn best practices for getting your message across. Marketing and social media expert Martin Waxman starts off by showing how to navigate the app’s user interface. Next, he explains how to align Snapchat with your content marketing plan, work with free and sponsored Lenses, craft a Snapchat Story that appeals to your customers, and create a Geofilter. Plus, he explores audience targeting options, and metrics for measuring your marketing efforts on Snapchat.

Topics include:

• Describe the differences between Snapchat and Facebook.
• Explain how to align Snapchat with your content marketing plan.
• Define augmented reality as it relates to Snapchat lenses.
• Summarize how to create a Snapchat story.
• Name the different types of ads on Snapchat.
• Identify the tools you can use to measure success on Snapchat.

About the Author

Martin Waxman, MCM, APR, is a digital communications strategist. He has 25+ years of PR experience. Martin is president of a consultancy, Martin Waxman Communications, and has founded three PR agencies throughout his career. He also conducts social media training and AI research and is a LinkedIn Learning author, host of the Inside PR podcast, and past-chair of PRSA Counselors Academy. Martin teaches social media and digital strategy at McMaster University, the Schulich School of Business, and Seneca College. He developed a certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies and teaches there. To get more of Martin’s insights, you can subscribe to his biweekly Digital Marketing Trends newsletter and connect with him on Twitter, @martinwaxman; on Instagram, @martinwaxman; or on LinkedIn.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Intermediate
• Video Duration: 44m
• Instructor: Martin Waxman