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Research Methods for Leisure and Tourism

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Research Methods for Leisure and Tourism

Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo.

Key features :

  • Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis
  • Practical guidance on conducting research and writing reports, showing the ‘how’ as well as the ‘what’
  • Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project
  • International case studies and extensive examples from the leisure and tourism literature
  • Questions, exercises and further reading for each chapter
  • Extensive web-based support materials

New to this edition

  • The fifth edition has been fully updated throughout and includes additional material on:
  • Management and policy-related research methods
  • EndNote bibliographic referencing software
  • Notes on additional methods including: big data, discourse analysis, multiple correspondence analysis, netnography/web-based research, people meters
  • For the analysis of quantitative data, SPSS is updated to version 23
  • For qualitative data analysis, the guide to NVivo software is updated to version 11.

About the Author

Anthony J. Veal is Adjunct Professor in the School of Leisure, Sport and Tourism in the University of Technology, Sydney, Australia, and worked previously in the universities of Birmingham and North London. He is past president of the Australian and New Zealand Association for Leisure Studies (ANZALS) and of the UK Leisure Studies Association.

Product details

  • Full PDF E-Book
  • Best Quality PDF for Print
  • ASIN ‏ : ‎ B078WYKD1N
  • Publisher ‏ : ‎ Pearson; 5th edition (December 19, 2017)
  • Publication date ‏ : ‎ December 19, 2017
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 10MB
  • Total Pages ‏ : ‎ 642 pages

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Product Description

Research Methods for Leisure and Tourism

Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo.

Key features :

  • Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis
  • Practical guidance on conducting research and writing reports, showing the ‘how’ as well as the ‘what’
  • Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project
  • International case studies and extensive examples from the leisure and tourism literature
  • Questions, exercises and further reading for each chapter
  • Extensive web-based support materials

New to this edition

  • The fifth edition has been fully updated throughout and includes additional material on:
  • Management and policy-related research methods
  • EndNote bibliographic referencing software
  • Notes on additional methods including: big data, discourse analysis, multiple correspondence analysis, netnography/web-based research, people meters
  • For the analysis of quantitative data, SPSS is updated to version 23
  • For qualitative data analysis, the guide to NVivo software is updated to version 11.

About the Author

Anthony J. Veal is Adjunct Professor in the School of Leisure, Sport and Tourism in the University of Technology, Sydney, Australia, and worked previously in the universities of Birmingham and North London. He is past president of the Australian and New Zealand Association for Leisure Studies (ANZALS) and of the UK Leisure Studies Association.

Product details

  • Full PDF E-Book
  • Best Quality PDF for Print
  • ASIN ‏ : ‎ B078WYKD1N
  • Publisher ‏ : ‎ Pearson; 5th edition (December 19, 2017)
  • Publication date ‏ : ‎ December 19, 2017
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 10MB
  • Total Pages ‏ : ‎ 642 pages

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