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SEO for Ecommerce

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SEO for Ecommerce

SEO for ecommerce is different. Companies that sell products and services on the web face unique challenges that impact their search rankings. For example, when products expire, share identifying information, or lack metadata, it can hurt your search ranking and drive down traffic to your store. That’s why you need site optimization strategies and techniques specifically tailored for ecommerce. In this course, Steve Harris walks through researching your audience and competitors, setting up your site structure for success, and using SEO best practices to improve your content. He also introduces on-page optimization strategies, such as implementing breadcrumbs and product reviews and using tracking tools to measure your performance.

Topics include :

  • How SEO affects the buying process
  • Researching customers, keywords, and competitors
  • Using simple and long tail keywords
  • Eliminating duplicate site content
  • Using rich media
  • Designing landing pages to drive engagement
  • Blogging for SEO
  • A/B testing with Optimizely
  • Measuring traffic with Google Analytics

About the Author

Steve Harris is an award-winning professional graphic designer, operating under the studio name Visual Arms.

An active advisor and beta tester for Adobe Systems Incorporated, Steve’s work has been regularly featured on the Adobe Muse website, as well as in Computer Arts Magazine and other international publications. As the founder and designer behind www.Muse-Themes.com, the web’s first premium Adobe Muse template resource, he has helped thousands of Muse users get started building professional websites. Steve enjoys spending his time-sharing technology, pushing products forward, blogging, training, and mentoring. He is passionate about technology and business, and actively follows the startup world, learning the latest in software, apps, and anything web.

Product Details

  • Full Video Tutorials
  • Video File Format: MP4
  • Skill Level: Beginner
  • Video Duration: 1h 44m
  • Instructor: Steve Harris

$34.00 $9.00

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Product Description

SEO for Ecommerce

SEO for ecommerce is different. Companies that sell products and services on the web face unique challenges that impact their search rankings. For example, when products expire, share identifying information, or lack metadata, it can hurt your search ranking and drive down traffic to your store. That’s why you need site optimization strategies and techniques specifically tailored for ecommerce. In this course, Steve Harris walks through researching your audience and competitors, setting up your site structure for success, and using SEO best practices to improve your content. He also introduces on-page optimization strategies, such as implementing breadcrumbs and product reviews and using tracking tools to measure your performance.

Topics include :

  • How SEO affects the buying process
  • Researching customers, keywords, and competitors
  • Using simple and long tail keywords
  • Eliminating duplicate site content
  • Using rich media
  • Designing landing pages to drive engagement
  • Blogging for SEO
  • A/B testing with Optimizely
  • Measuring traffic with Google Analytics

About the Author

Steve Harris is an award-winning professional graphic designer, operating under the studio name Visual Arms.

An active advisor and beta tester for Adobe Systems Incorporated, Steve’s work has been regularly featured on the Adobe Muse website, as well as in Computer Arts Magazine and other international publications. As the founder and designer behind www.Muse-Themes.com, the web’s first premium Adobe Muse template resource, he has helped thousands of Muse users get started building professional websites. Steve enjoys spending his time-sharing technology, pushing products forward, blogging, training, and mentoring. He is passionate about technology and business, and actively follows the startup world, learning the latest in software, apps, and anything web.

Product Details

  • Full Video Tutorials
  • Video File Format: MP4
  • Skill Level: Beginner
  • Video Duration: 1h 44m
  • Instructor: Steve Harris

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