SEO for Local Visibility

Search engine optimization (SEO) is crucial to the success of every business. But local SEO is particularly important to “brick and mortar” stores and services. Customers don’t rely on the yellow pages anymore. They turn to Google instead. This course will help businesses of all sizes achieve maximum visibility on search engines, and drive more traffic (web traffic and foot traffic!) to their sites and stores.

First, get an overview of the local SEO landscape, tips for evaluating and optimizing your site, and advice on conducting keyword research. Author Brad Batesole also shows how to optimize your site structure and on-page content, acquire local citations, and make sure your name, address, and phone (NAP) information is consistent across the web.

Want to appear in Google Maps and local search results? Find out how to make sure your listing shows up by setting up your Google My Business page, and learn how to incorporate links and reviews. Finally, discover how to secure backlinks from reputable sources and handle SEO for a business that has multiple locations. If you want to boost your ranking, understand the competition, or just understand how search engines like Google operate at a local level, this is the course for you.

Topics include:

• Explain how to verify your company’s listing with Google.
• Summarize the steps to effective keyword researching.
• Describe strategies that will increase a site’s Google ranking.
• Identify the purpose of rich cards.
• Compare and contrast paid directory listings and free-posting options.
• Detail the steps to disavow a link.
• Recognize the features of the search results Google shows first.

About the Author

Brad Batesole is an internationally recognized marketing thought leader. Brad has led teams at top companies including LinkedIn, LegalZoom, Lynda.com, and TMZ. He’s a proven entrepreneur, startup advisor, and growth marketing expert. His wildly popular instructional marketing courses are among the most watched online.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Intermediate
• Video Duration: 2h 31m
• Instructor: Brad Batesole