Soft Skills for Sales Professionals

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Soft Skills for Sales Professionals

As a sales professional, you probably know your product inside and out. But success in sales requires more than just technical know-how. Soft skills—those tough-to-define relational skills that help you earn your customer’s trust—are equally essential to your bottom line. In this course, business strategist and instructor Meridith Elliott Powell covers soft skills in depth, sharing strategies that can help you bolster your emotional intelligence and communicate more effectively with prospects. Meridith begins by explaining why soft skills are crucial to sales success. She then dives into some of the most essential soft sales skills, including building connections, listening, and selling with greater emotional intelligence. Throughout the course, Meridith also uses real-world scenarios that help illustrate soft skills in action.

Topics include :

What are soft skills?
Why soft skills matter in sales
Connecting with your customer
Developing your emotional intelligence for sales
Collaborating effectively with your team
Being confident in your sales decisions
Building your empathy muscle in sales
Integrating soft sales skills with hard sales skills
Leveraging storytelling in sales

About the Author

Meridith Elliott Powell is an award-winning author, keynote speaker, and business strategist.

With a background in corporate sales and leadership, her career expands over several industries including banking, healthcare, and finance. Meridith worked her way up from an entry-level position to earn her seat at the C-Suite table. Voted one of the Top 15 Business Growth Experts to watch by Currency Fair, Meridith is a Certified Speaking Professional, a designation held by less than twelve percent of professional speakers.

She has a cutting-edge message, rooted in real-life examples and real-world knowledge. She is the author of four books, including Winning In The Trust & Value Economy (a finalist in the USA Best Book Awards) and her latest Own It: Redefining Responsibility-Stories of Power, Freedom & Purpose about how to build cultures that inspire ownership at every level to create profits at every turn. Meridith writes, speaks, and is passionate about helping her clients understand everything they need to know about how to make this economy start working for them.