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The Adweek Copywriting Handbook

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Reviews

“Sugarman is a living legend and by-God genius at writing copy that sells. This book is his masterpiece. It reveals all of his hard-earned secrets. The writing is riveting and the wisdom is worth gold. This is the best book on copywriting in the entire history of marketing.”
—Joe Vitale, author, There’s a Customer Born Every Minute

About the Author

JOSEPH SUGARMAN, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America’s largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.

Product details

  • Full Audio MP3 Program
  • Full PDF E-Book Included
  • Publisher : Wiley; 1st edition (December 11, 2006)
  • Language: : English
  • Print Length : 368 pages
  • ISBN-10 : 0470051248
  • ISBN-13 : 978-0470051245
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Product Description

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Reviews

“Sugarman is a living legend and by-God genius at writing copy that sells. This book is his masterpiece. It reveals all of his hard-earned secrets. The writing is riveting and the wisdom is worth gold. This is the best book on copywriting in the entire history of marketing.”
—Joe Vitale, author, There’s a Customer Born Every Minute

“There are a lot of great copywriters, but Sugarman is the best. He knows how to build a story and close a sale.”
—Richard Thalheimer, President, The Sharper Image

“[Sugarman has] a real talent for promotion and writing advertisements.”
—Albert Gore, former Vice President of the United States

About the Author

JOSEPH SUGARMAN, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America’s largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.

Product details

  • Full Audio MP3 Program
  • Full PDF E-Book Included
  • Publisher : Wiley; 1st edition (December 11, 2006)
  • Language: : English
  • Print Length : 368 pages
  • ISBN-10 : 0470051248
  • ISBN-13 : 978-0470051245

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