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Great investors like Warren Buffett and Ray Dalio will tell you they’re no geniuses; they’re simply observant, open-minded, and industrious. Using these key traits, the world’s most outstanding traders have employed a remarkable mix of strategies to build huge fortunes. Their careers are a how-to manual for anyone who wants to succeed at investing, no matter what the size of their stake. The lives of rich and famous investors are gripping tales of opportunities seized and squandered; of billions won and lost, and won again. And these life stories are also an eye-opening education in the workings of financial markets.
The Art of Investing: Lessons from History’s Greatest Traders profiles over 30 men and women at the pinnacle of the investing field, including Warren Buffett, Ray Dalio, John Bogle, Peter Lynch, George Soros, T. Rowe Price, Jr., Linda Bradford Raschke, David Dreman, Michael Burry, and others involved in such ventures as value stocks, growth stocks, mutual funds, index funds, hedge funds, commodity futures, private equity, sovereign wealth, distressed assets, and more. Each lecture covers one of these approaches, together with traders who have made it pay handsomely – along with insights on how they did it.
An award-winning teacher and the portfolio manager for a $2.5-billion investment firm, Professor John Longo of Rutgers Business School tells these intriguing life stories with an insider’s grasp of the financial details. Included in these 24 half-hour lectures are tips on the most common mistakes made by investors, scores of pithy sayings that synthesize the hard-won wisdom of veteran traders, and, in the final lecture, an investment checklist that lets you narrow down your own best approach to building personal wealth.
John M. Longo is a Professor of Professional Practice in the Finance & Economics Department at the Business School of Rutgers University. He has also been visiting professor of finance at EMBA-Global—the joint Executive MBA program of Columbia Business School, London Business School, and The University of Hong Kong. A Chartered Financial Analyst (CFA), Professor Longo earned an M.B.A. in Finance and a Ph.D. in Finance from Rutgers, where he also received his B.A. degree. He is a two-time award winner for innovative teaching at Rutgers Business School.
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