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The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers

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The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today’s Top Marketers

How can I differentiate my products from the competition?
Do customer retention and loyalty programs really work?
How do I increase a customer’s lifetime value to my company?
How can I build a strong brand and manage it wisely?

  • Discusses the newest marketing concepts.
  • The Guru name is synonymous with expert, candid advice.
  • The Guru format provides an easy reference to a wide range of ideas and practices.

To find the answers to these and scores of other questions, turn to the experts at the pinnacle of the profession-the gurus of marketing. They see tomorrow’s trends today, understand the new informed consumer, and are shaping the future of marketing. Now you can tap into their years of experience, gain insight from their wisdom, and learn from the mistakes they made on the way to the top. Read what they have to say about branding, buzz, product placement, and more. The Guru Guide(TM) to Marketing compiles the best thinking on modern marketing from the most noted names in the field to help your business and your products stand out from the pack. Like the other Guru Guides(TM) before it, this book offers cutting-edge advice that is objective, thought-provoking, and always practical.

Product details

  • Full PDF Book Included
  • Good Quality PDF for Print
  • Series: Guru Guide
  • Hardcover: 252 pages
  • Publisher: Wiley; 1 edition (November 14, 2002)
  • Language: English
  • ISBN-10: 9780471213772
  • ISBN-13: 978-0471213772
  • ASIN: 0471213772

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Product Description

The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today’s Top Marketers

How can I differentiate my products from the competition?
Do customer retention and loyalty programs really work?
How do I increase a customer’s lifetime value to my company?
How can I build a strong brand and manage it wisely?

  • Discusses the newest marketing concepts.
  • The Guru name is synonymous with expert, candid advice.
  • The Guru format provides an easy reference to a wide range of ideas and practices.

To find the answers to these and scores of other questions, turn to the experts at the pinnacle of the profession-the gurus of marketing. They see tomorrow’s trends today, understand the new informed consumer, and are shaping the future of marketing. Now you can tap into their years of experience, gain insight from their wisdom, and learn from the mistakes they made on the way to the top. Read what they have to say about branding, buzz, product placement, and more. The Guru Guide(TM) to Marketing compiles the best thinking on modern marketing from the most noted names in the field to help your business and your products stand out from the pack. Like the other Guru Guides(TM) before it, this book offers cutting-edge advice that is objective, thought-provoking, and always practical.

About the Author

JOSEPH H. BOYETT (joe@jboyett.com) is cofounder of Boyett & Associates (www.jboyett.com), a consulting and research firm specializing in helping companies implement state-of-the-art management and organizational practices. He has been a consultant to a number of Fortune 500 companies, including IBM, British Petroleum, Merck, EDS, and BellSouth. Dr. Boyett is the author of numerous books, including Workplace 2000, and Beyond Workplace 2000, as well as the Wiley titles The Guru Guide(TM), The Guru Guide(TM) to the Knowledge Economy, and The Guru Guide(TM) to Entrepreneurship.

JIMMIE T. BOYETT (jimmie@jboyett.com) is cofounder of Boyett & Associates (www.jboyett.com). She is the coauthor of six books, including The Guru Guide(TM), The Guru Guide(TM) to the Knowledge Economy, The Guru Guide(TM) to Entrepreneurship, and Beyond Workplace 2000. Boyett is a recognized expert on business process reengineering and the application of leading-edge information systems technology. Her clients have included Hartmarx, Brunswick Corporation, Burlington Industries, Methodist Hospitals, JP Stevens, and Southwestern Bell.

Product details

  • Full PDF Book Included
  • Good Quality PDF for Print
  • Series: Guru Guide
  • Hardcover: 252 pages
  • Publisher: Wiley; 1 edition (November 14, 2002)
  • Language: English
  • ISBN-10: 9780471213772
  • ISBN-13: 978-0471213772
  • ASIN: 0471213772

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