Explore The Best Digital Download! Best Price!

Looking for Windows & Mac Softwares, Android App, Audiobooks, Video Tutorials, Wordpress Themes, Music, Games…

The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World

Sale!
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on pinterest
Pinterest

Safe Payment

Secure payment via Credit Card, Don't keep any cards information.

Secure Download

All download sources is secure & reliable through Google Drive.

Lifetime Access

All softwares and products gets unlimited access & lifetime use.

If you are going to buy up from 5+ products through our website you can asking for 30% OFF Coupon code.

The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World

FINALIST – Business Book Awards 2019 – Embracing Change Category

Brands are built on trust, but in a post-truth world they’re faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn’t seen as trustworthy, then when choice is available it will be rejected in favour of one that is.

The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including:

– The impact of fake news, disinformation and the weaponizing of lies
– The safeguarding of privacy, alongside privacy as a tradable asset
– Why and how brands must create communication with meaning
– The dangers of inauthentic cultural marketing activities
– Examples of conscious capitalism and brand activism
– Lessons in authenticity from artisans and innovators
– National branding and reputation capital
– Leveraging the power of ‘brand trust’

The Post-Truth Business shows how to strengthen consumer engagement by closing the ‘brand credibility gap’. It’s packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.

About the Author

Sean Pillot de Chenecey has over twenty years experience as a brand expert, combining marketing consultancy with ethnographic research around the world. His clients have included Unilever, Diageo, Heineken, GlaxoSmithKline, Microsoft, Vodafone and Starwood and he’s collaborated with numerous agencies including Wieden & Kennedy, Ogilvy, Mother, DLKW Lowe, Y&R and BBH. He is a lecturer at the London College of Fashion and Central St Martins, and has written for Dazed & Confused, Admap, Brand Strategy and Contagious. As a public speaker, he’s given speeches across Europe, the US, Middle East, North Africa and Asia.

Product details

  • Full Audiobook MP3 Program
  • Full PDF E-Book Included
  • Publication Date : October 3, 2018
  • Print Length : 288 pages
  • Publisher : Kogan Page; 1st Edition (October 3, 2018)
  • ASIN : B07HQMHP4C
  • Language: : English
PDF Icon
MP3 Icon
Download Icon
Google Drive Icon

$3

To get more discount 20% OFF for every products
use this coupon code: VC20OFF

Special Price Discount Limited-Time Offers!

Days
Hours
Minutes
Seconds
guaranteed safe checkout payment

Most Popular Products

Customer Reviews

Alisa
Always support! (United States)
Read More
Nov 5, 2021 Thanks. So many glitches during the download but the seller guided me in every step. thank you so much!
Jay Bill
Lifetime Software (Australia)
Read More
Nov 7, 2021 It is really value for money to have the software lifetime use, this seller is helping alot and genius! Always recommend!
Bonny Vang
It is working! (Holland)
Read More
Nov 8, 2021 Adobe Software is running well on my PC, Tested and tried many times. very good price always! love it!
Tony Jen
I am not talent! but I can do it! (South Africa)
Read More
Nov 6, 2021 I am not IT guy but this website always easy for me which included video setup guide for all softwares, Now I can do it!
Rammy Jim
Nothing to worry! (France)
Read More
Nov 7, 2021 This is my 6 times purchased from this seller. Product is best price and it just working well, seller response time is excellent.
John Dell
Download is easy! (United States)
Read More
Nov 8, 2021 All softwares I purchased I can download with Google Drive fast and secure way as what I want. I am feeling safe!
Jenny Rik
Responsible Seller! (United Kingdom)
Read More
Fast, responsive, responsible seller, clear instructions given, easy to use, good product quality, 5/5 star for this seller, very recommended.
Inlek Barak
I am happy with it! (Netherlands)
Read More
Good product quality, good value for money, excellent service by seller. I am happy with product which I purcahsed.
Renndy Austin
Fast Services! (Canada)
Read More
Fast delivery. The software works very well. Very efficient. Item received in good condition. Already try it. It is easy to install and the seller was super responsive! Recommended guys!
Previous
Next

Quick Cart

Apply
Products
1
Subtotal
$5
Total
$5
Continue Shopping
1

Submit Your Request