The Upstart Guide to Owning and Managing a Restaurant

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Categories E-Books, Hospitality & Tourism Tags Restaurant Management, The Upstart Guide to Owning and Managing a Restaurant

The Upstart Guide to Owning and Managing a Restaurant

This updated and revised edition of the restaurant industry bestseller, The Upstart Guide to Owning and Managing a Restaurant is filled with step-by-step strategies and action plans explained and outlined by veteran restaurateur and educator Roy S. Alonzo. The ultimate guide to entering the food service industry, The Upstart Guide to Owning and Managing a Restaurant provides industry insights and all the practical nuts-and-bolts information readers need to get started, including:

Smart start-up basicsWriting a winning restaurant business planDeveloping the perfect menu for your target audienceCreating front-of-house ambience and back-of-house efficiencyOperating profitablyMarketing opportunities to grow your businessAnd an all new chapter on new and emerging technologies in the restaurant business!

About the Author

Roy S. Alonzo has taught restaurant and beverage management courses at the University of New Hampshire, where he also supervised a licensed faculty club. Prior to teaching, he was a partner and general manager of a large restaurant and lounge. He founded the Master Bartender School, in New Hampshire, which has trained thousands of professional bartenders since 1980, and is a certified alcohol responsibility trainer.