“This is a successful attempt at sharing different types of research work that will provide a platform for new avenues in the overall socioeconomic conditions of modern tourism marketing. The volume addresses a variety of practical application, tools, skills, practices, models, approaches, and strategies of tourism marketing. I am sure that this volume will satisfy the needs of the students and researchers of tourism marketing.”
―Dr. Kaushik Chakraborty, Assistant Professor in Commerce, Netaji Mahavidyalaya, Arambagh, Hooghjly, W.B., India

“This book is a jewel for tourism education. It provides relevant information for developing strategies in the composite field of tourism marketing. It is comprised of various research studies on the marketing of tourism products, destination marketing, and relevant strategies, tools, and approaches that are presented in such a way that will be very helpful for undergraduate and postgraduate students and research scholars. The contributors have given some recommendations and have developed some strategies based on research and surveys that will be useful for government, private agencies, NGOs, destination management organisations, etc. Overall this is a very good book, and every tourism professionals should refer to this book for upgrading their knowledge.”

―Dr. Soumendra Nath Biswas, Assistant Professor Indian Institute of Tourism & Travel Management (IITTM) (An organization of Ministry of Tourism, Govt. of India)

About the Author