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A comprehensive, international view of the business of tourism
The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
Dr. Roy A. Cook is Professor Emeritus, Fort Lewis College, Durango, Colorado. He has written several books: Tourism: The Business of Hospitality and Travel; Guide to Business Etiquette; Human Resource Management, Meeting 21st Century Challenges; and The Source: A Guide to Academic Journals in Hospitality, Leisure, Tourism & Travel.
Cathy Hsu is the Chair Professor of Hospitality and Tourism Marketing in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University (PolyU). Prior to joining PolyU in July 2001, she taught in the USA for 12 years in two different state universities. Before becoming an academic, she worked in the hotel industry as part of the Hilton and Holiday Inns teams.
Lorraine L. Taylor is an Assistant Professor of Management in the School of Business Administration at Fort Lewis College in Durango, Colorado. There, she teaches courses in the Tourism and Hospitality Management concentration including Sustainable Tourism, Event Management, and Critical Issues in Tourism and Hospitality Management.
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