Looking for Windows & Mac Softwares, Android App, Audiobooks, Video Tutorials, Wordpress Themes, Music, Games…
Secure payment via Credit Card, Don't keep any cards information.
All download sources is secure & reliable through Google Drive.
All softwares and products gets unlimited access & lifetime use.
If you are going to buy up from 5+ products through our website you can asking for 30% OFF Coupon code.
A comprehensive, international view of the business of tourism
The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
Dr. Roy A. Cook is Professor Emeritus, Fort Lewis College, Durango, Colorado. He has written several books: Tourism: The Business of Hospitality and Travel; Guide to Business Etiquette; Human Resource Management, Meeting 21st Century Challenges; and The Source: A Guide to Academic Journals in Hospitality, Leisure, Tourism & Travel.
Cathy Hsu is the Chair Professor of Hospitality and Tourism Marketing in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University (PolyU). Prior to joining PolyU in July 2001, she taught in the USA for 12 years in two different state universities. Before becoming an academic, she worked in the hotel industry as part of the Hilton and Holiday Inns teams.
Lorraine L. Taylor is an Assistant Professor of Management in the School of Business Administration at Fort Lewis College in Durango, Colorado. There, she teaches courses in the Tourism and Hospitality Management concentration including Sustainable Tourism, Event Management, and Critical Issues in Tourism and Hospitality Management.
$6
To get more discount 20% OFF for every products
use this coupon code: VC20OFF
All software is lifetime version
One time payment only
Fully protected with your check-out.
Get the latest update of our digital products on our social post.
Submit your request or If you looking for your own customize for products which we don’t have in our list on site you can submit your request detail here, we will figure out the solutions for you!
Copyright © 2024, Easy Digital Pro
