Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing

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Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition)

The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin.

In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind.

Reviews

Great starting point for anyone new to the field.

This is a bit of “content marketing” by the authors, i.e., they hope that ultimately you will hire them as consultants but there is plenty of quality information here that should be of use to anyone exploring the field for the first time. I’m coming from a PR background and wanted to get up to speed regarding digital marketing basics and this has helped me do exactly that. At a minimum, I can now talk the talk, I understand the “big picture” and could speak with an internal marketing team or external consultant without wasting our time or making a fool of myself. Certainly this will not be the last book I read on the subject but it served as a great starting point.