Logos are a critical part of the modern visual landscape. To learn how to create your own, it’s important to be able to identify the components and design techniques behind the most successful Logos. In this course, we will be deconstructing Challenging logos in order to explain why and how they work, and offers a methodical approach to creating a logo in Illustrator. These tutorials combine theory with nuts-and-bolts techniques that emphasize simplicity and readability: the principles that ground the best logo designs.

Topics include:

• Choosing the right typeface
• Designing with simple shapes
• Adding shine, texture, beveled edges, and transparency
• Designing with negative space
• Choosing logo colors
• Preparing final files