Tourism and Hospitality Marketing: A Global Perspective
This textbook gives in depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies and vignettes colorfully illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer. Readers are also introduced to contemporary marketing issues such as internet marketing and branded entertainment. Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, power point slides, and a list of additional teaching resources.
Reviews
Good book
Very usefull and good source for tourism related marketing modules. A lot of information in a rather basic form.
About the Author
Simon Hudson is the Endowed Chair and Center Director of the Richardson Family SmartState Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina.
Product details
Full PDF E-Book Included
Good Quality PDF for Print
Print Length : 488 pages
ISBN-10 : 1412946875
ISBN-13 : 978-1412946872
Publisher : SAGE Publications Ltd; First Edition (March 19, 2008)
Language: : English
$24Original price was: $24.$6Current price is: $6.
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$199Original price was: $199.$7Current price is: $7.
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