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This textbook gives in depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies and vignettes colorfully illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer. Readers are also introduced to contemporary marketing issues such as internet marketing and branded entertainment. Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, power point slides, and a list of additional teaching resources.
Good book
Very usefull and good source for tourism related marketing modules. A lot of information in a rather basic form.
Simon Hudson is the Endowed Chair and Center Director of the Richardson Family SmartState Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina.
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