Analyzing Your Web Site to Improve SEO

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Categories SEO Marketing, Videos Tag Peter Kent

Analyzing Your Web Site to Improve SEO

In this course, search engine optimization (SEO) expert Peter Kent walks step by step through the process of reviewing the content and markup of an existing website to improve its ranking in search engine results. This course offers a consultant’s take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo, Bing, and Google.

Topics include:

Understanding why indexing is important
Using the Google AdWords Keyword Tool
Dealing with frames, iframes, and popups
Working with SEO-friendly URLs
Using meta tags
Clearing source code clutter
Building links within the site
Working with Google+
Reviewing page content
Building and submitting an HTML and XML sitemap
Garnering links outside the site

About the Author

Author and consultant Peter Kent helps businesses with SEO and online marketing.

Peter Kent has been working online since 1984, and doing business on the internet since 1993. The author of Search Engine Optimization for Dummies, Pay Per Click Search Engine Marketing for Dummies, and all seven editions of The Complete Idiot’s Guide to the Internet, he also has plenty of real-world experience promoting products and services through the web. As a consultant, he has helped many different businesses—including Amazon.com, Lonely Planet, Zillow, Tower Records, and literally hundreds of medium and small businesses—with SEO and online-marketing advice. Peter lives in Denver, Colorado, but hails from Chichester, England.