Best Practices in Hospitality and Tourism Marketing and Management

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Categories E-Books, Hospitality & Tourism Tags Best Practices in Hospitality and Tourism Marketing and Management, Hotel Management, Tourism Management

Best Practices in Hospitality and Tourism Marketing and Management

This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management.

This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.

About the Author

Ana María Campón-Cerro is university professor at the Department of Business Management and Sociology, School of Business, Finance and Tourism, University of Extremadura, Spain. She achieved her PhD at the University of Extremadura with International Mention and was awarded with the Extraordinary PhD Award. She teaches Market Research and has participated in conferences in universities of Spain, Portugal, United Kingdom and Italy. She has taken part in several projects and congresses, and she is the author of various papers in Spanish and international journals, books and chapters in collective works. Her research interests include relationship marketing, tourism destination image and branding, rural tourism, agritourism, gastronomic tourism, olive oil tourism and quality of life, among others. She is a member of MARKETUR Research Group (Tourism Marketing and Management Research Group).

José Manuel Hernández-Mogollón is university professor at the Department of Business Management and Sociology, School of Business, Finance and Tourism, University of Extremadura, Spain. He holds a PhD in Economics and Business Management. He is teacher of Tourism Marketing and coordinator of the Master of Tourism in the same University. He has participated as a teacher in Masters and conferences in universities of Spain, Portugal, France, Italy and Colombia. He has contributed in several projects and congresses, and published various papers in Spanish and international journals, books and chapters in collective works. His research interests include rural tourism, agritourism, slow tourism, quality of life, image and branding destination, gastronomic tourism, olive oil tourism, and relationship marketing, among others. He is the coordinator of MARKETUR Research Group (Tourism Marketing and Management Research Group).

José Antonio Folgado-Fernández is university professor in the Department of Financial Economics and Accounting, School of Business, Finance and Tourism, University of Extremadura, Spain. Prior to his academic career, he worked in managing several service companies. He achieved his PhD at the University of Extremadura with European Mention and was given a PhD Extraordinary Award. He has participated in many conferences in Spanish, Portuguese and Italian universities. He has been involved in several projects and congresses. He has published several papers in specialized journals and is also reviewer of international journals. His research is focused on tourism events, branding and destination management, gastronomic tourism, olive oil tourism and quality of life, among others. He is a member of MARKETUR Research Group (Tourism Marketing and Management Research Group).