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Find out how to use Illustrator to design clever, eye-catching packaging that holds up to the rigors of handling and satisfies your client’s needs. Industry veteran William Everhart introduces the questions you should ask before you begin, to detemine the colors, size, language, and legal requirements for your design. Then William shows how to measure the product, prepare the package structure in Illustrator, and start laying out your design. You’ll also learn how to create and add barcodes, proof your design, work with CAD files, and prepare your files for printing. Start now, and learn to tackle any package project that comes your way.
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William Everhart bleeds PMS 485. Director of Lodestone Digital, he’s passionate about teaching and design.
As the director of training for Lodestone Digital, William Everhart has developed a real passion for teaching individuals how to get the most out of Adobe’s applications. Having held such titles as art director, illustrator, pre-press artist, and even IT director, he has vast experience in the print industry. William often makes the comment that he bleeds PMS 485; however, he is an accomplished web designer as well. He views web design from a print designer’s perspective, which gives him a unique talent for helping his students get a handle on their web design needs. When William is not traveling around the country teaching, he can usually be found in his studio sculpting or building scale models but most likely pushing pixels in Photoshop.
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