Management Science in Hospitality and Tourism

Sale!

Safe Payment

Secure payment via Credit Card, Don't keep any cards information.

Secure Download

All download sources is secure & reliable through Google Drive.

Lifetime Access

All softwares and products gets unlimited access & lifetime use.

If you are going to buy up from 5+ products through our website you can asking for 30% OFF Coupon code.

Category Hospitality & Tourism Tags Ercan (Sirakaya) Turk, Hospitality, Muzaffer Uysal, Tourism, Zvi Schwartz

Management Science in Hospitality and Tourism: Theory, Practice, and Applications (Advances in Hospitality and Tourism)

Management Science in Hospitality and Tourism is a timely and unique book focusing on management science applications. The first section of the book introduces the concept of management science application in hospitality and tourism and related issues to set the stage for subsequent sections. Section II focuses on management science applications with conceptual pieces, empirical applications, and best practices with examples coming from different parts of the world and settings. The last section ends with a chapter focusing on challenges and future research directions.

This book goes beyond revenue management topics and presents a broad range of topics in management science applications as they relate to hospitality and tourism cases. Researchers and students in hospitality and tourism will find this book very useful since it contains chapters on data analytics, e-commerce and technology, revenue and yield management, optimization methods, resource allocation, goal programming, dynamic programming, Markov chain models, trends analysis and detection, measuring potential and attractiveness in tourism development, performance measures and use of indices in hospitality and tourism, and more. There is a heightened interest in these areas of business applications in today’s data-driven business environment, and this book addresses that interest.

This book is the only comprehensive text on management science applications in hospitality and tourism. It will help managers and hospitality and tourism students as future managers to develop an in-depth understanding of the importance of data analysis, interpretation, and generating information, and intelligence for decision making. It covers a broad range of applications representing different geographic regions of the world.

About the Author

Muzaffer Uysal, PhD, is a professor of tourism in the Department of Hospitality and Tourism Management at the Virginia Polytechnic Institute and State University (Virginia Tech), Blacksburg, Virginia. He has extensive experience in the travel and tourism field, authoring or co-authoring a significant number of articles in tourism, hospitality, and recreation journals, proceedings, and book chapters. He has edited four monographs and four books related to tourism research methods, tourist service satisfaction, tourism and quality-of-life, and consumer psychology in tourism and hospitality settings.

Zvi Schwartz, Ph, is J. Willard and Alice S. Marriott Senior Faculty Fellow for Hospitality Finance and Revenue ManagementAssociate Professor in the Department of Hospitality and Tourism Management at Pamplin College of Business at Virginia Polytechnic Institute and State University (Virginia Tech) in Blacksburg, Virginia, USA.

Ercan (Sirakaya) Turk, PhD, is a Sloan Research Professor of tourism in the School of Hotel, Restaurant and Tourism Management at the University of South Carolina, Columbia, South Carolina. He received his PhD and MS from Clemson University, South Carolina. He is the 2006–2007 recipient of US State Department’s prestigious Fulbright scholarship to teach tourism and conduct destination development and branding studies in Russia. Before joining USC, Professor Dr. Turk was a faculty member at Texas A&M University (1998-2006) and the Pennsylvania State University (1996-1998).