SEO Fundamentals

Out of the box, WordPress does a pretty good job of driving users to your site. But there’s still more you can do to make your site visible to search engines and social media networks. In this introductory course focusing on basic setup and usage scenarios, learn how to drive more visitors to your WordPress site by performing search engine optimization (SEO) with the help of two powerful plugins: All in One SEO Pack and Yoast SEO. Along the way, learn how to take advantage of WordPress settings that can help you out as you optimize your site.

Topics include:

• Keyword strategies and SEO factors
• Installing Yoast SEO and the All in One SEO Pack
• Configuring title and general settings
• Importing SEO content
• Adding SEO and social info to posts and pages
• Configuring XML sitemaps
• Redirecting Google Search Console errors
• Building a reusable import file
• Installing the AMP plugin

About the Author

Patrick Rauland is the product manager for WooCommerce at WooThemes.

He’s done everything from creating custom PHP and MySQL applications to building client sites with WordPress to planning and developing commercial WordPress plugins. Hailing from Denver, Colorado, when he isn’t engrossed in a podcast or audiobook he likes to run, hike, or go rock climbing.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Beginner
• Video Duration: 1h 15m
• Instructor: Patrick Rauland