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Learn how to strengthen your site’s position in search engine results by building strong links. In this course, Peter Kent dissects the anatomy of a link as it relates to SEO (search engine optimization). Peter explains how links affect page ranking and he reveals the properties that make an excellent link so you can build strong links. He covers how to get links from other websites to point back to your site, reciprocal linking, and link building via blogs and directories.
Peter Kent has been working online since 1984, and doing business on the internet since 1993. The author of Search Engine Optimization for Dummies, Pay Per Click Search Engine Marketing for Dummies, and all seven editions of The Complete Idiot’s Guide to the Internet, he also has plenty of real-world experience promoting products and services through the web. As a consultant, he has helped many different businesses—including Amazon.com, Lonely Planet, Zillow, Tower Records, and literally hundreds of medium and small businesses—with SEO and online-marketing advice. Peter lives in Denver, Colorado, but hails from Chichester, England.
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