Social Media Marketing with Facebook and Twitter

Learn how to use social media to promote your business. Discover how to create Facebook and Twitter profiles that engage customers and build great buzz for your brand. In this LinkedIn Learning course, marketing expert Megan Adams shows how to craft, execute, measure, and optimize a winning social media marketing strategy. Learn how Facebook differs from Twitter, and how to adjust your strategy to succeed on both platforms. Megan then shows how to build out your profiles and write engaging, high-quality content that interests your target audience. She explains the unique features of each platform, such as hashtags and rich media, and discusses how to maximize your reach by attracting more followers and fans. Finally, Megan shows you how to measure the results of your efforts to see how well your posts and tweets are performing, and provides some simple guidelines for engaging with followers online.

Topics include:

• Recall the option that ensures the best chance of followers interacting with your tweet.
• Determine the most effective way to add images and videos to tweets.
• Recognize the main cause of new Twitter accounts failing to gain followers.
• Explain the benefits of using Facebook to build brand awareness and relationships.
• Identify the general rule regarding the amount of characters in a post.
• Explore the correct steps for adding images to a post.

About the Author

Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business. Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing! With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business’s brand out in front and resonating with its core audience.

Product Details

• Full Video Tutorials
• Video File Format: MP4
• Skill Level: Beginner
• Video Duration: 1h 16m
• Instructor: Megan Adams