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“Marketers struggling to create engaging content will have a savior in The Content Fuel Framework. The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program.”
—Lee Odden, CEO and Co-Founder of TopRank Marketing
In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. This simple framework catalyzes the brainstorming process, making idea generation effortless and nearly automatic. No more writer’s block. No more asking “what should I post?” No more waiting for that “big idea” to show up in its own time. This system allows storytellers from any industry to produce fresh story ideas on demand, any time.
Melanie Deziel is the founder of StoryFuel, a consulting service that equips marketers, creators and business owners with the skills and strategies to tell better brand stories. A lifelong storyteller, trained journalist, and international speaker, she is recognized as a leading expert on native advertising and a prominent influencer in the world of content marketing. As the first editor of branded content at the New York Times’ T Brand Studio, Deziel won the 2014 and 2015 Best Native Advertising Execution OMMA Awards, including the acclaimed Women Inmates piece for Netflix’s Orange Is the New Black.
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