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The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.
The role of the devil’s advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.
TOM KELLEY is a partner at IDEO, and the author of the bestselling The Art of Innovation and Creative Confidence.
JONATHAN LITTMAN is the author of several books on business, crime, and sport. He is the founder of Snowball Narrative and SmartUp.life, and was previously a contributing editor at Playboy.
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